Illuminated signage has become a prominent feature of modern business establishments, from flashy neon signs to the minimalist LED lights, these signs have revolutionised the way businesses attract customers. But, did you know that illuminated signage has a rich history in Australia?
In the early 1900s, illuminated signs were considered a work of art and a symbol of progress. The first illuminated sign in Australia was installed in Melbourne in 1911. The sign was a test run for an electrically illuminated display, which soon became a popular trend across Australian cities. The signs quickly became a tool for businesses to advertise their products and showcase their brands.
During World War II, illuminated signs were rarely used due to the energy conservation efforts. However, in the post-war era, the signs made a comeback, and the manufacturing of the signs was cheaper and more accessible than ever before. The illuminated signs switched from neon to fluorescent lighting, which made them even more energy-efficient and sustainable.
By the 1980s, signs with neon lighting were back in fashion, and businesses used them to create vivid and attention-grabbing displays. The neon signs were particularly prevalent in Sydney, which showcased its iconic cityscape with colourful neon-lit signs.
In the present era, LED signs have overtaken the older variants due to their green credentials and affordability. LED signs are not only cheaper to produce, but they consume 80% less energy than their neon or fluorescent counterparts. They are also incredibly flexible, allowing businesses to flash messages, switch colours or even show moving images.
Illuminated signs have come a long way in Australia. From the early days of signage to today’s LED lights, Australian businesses have been using these signs as an instrument to attract and retain customers. Illuminated signs have now become a part of Australia’s cultural heritage, and they continue to evolve with new technologies. If you own a business and want to showcase your brand and attract customers, an illuminated sign is worth considering.
